For SEO services to be successful, various factors should be taken into consideration. One such factor is content relevancy. All SEO experts and others stress on the importance of content, but the content used at different sections, pages and layers of the website should be related to the main topic of the website.
During various stages of building webpages of a site, content relevancy should be aligned with other factors. The professional SEO service providers differentiate themselves from others by considering this fact. Now, let’s take a look at where content relevancy is needed to be implemented.
Content Relevancy at Keyword Strategy Level
Successful SEO specialists don’t just put together a bunch of highly effective keywords for a website. Such experts use meaningful variations of highly relevant keywords in a strategized plan and in close connection to each other to support the main keyword. Therefore, the content formed around such keywords constitute relevant content.
A good example of such keyword strategy level is when a section of the website deals with one particular topic. To address that topic, the best SEO services can do is to use a set of highly relevant keywords. This enhances the topic of that particular section.
Imagine a section of your website informs your audience of the “silk carpets”. You would want to add pages targeting key phrases like “silk carpet designs”, “silk carpet cleaning”, “silk carpet traditions”, etc to enhance the keyword relevancy and consequently the content relevancy of those pages within the entire website. So, all pages within that section will be better interwoven using such keyword strategy.
Topic Relevancy at Each Section of the Website
Using well-oriented keyword strategy to include keyword relevancy, each section of a website is also built around one topic. This will enhance the overall topic relevancy of the website if every other section of the website has got such relevancy inside itself in particular and in connection to the other sections in general.
When professional SEO services follow topic relevancy and lay the foundation of their website’s comprehensive content relevancy, they can expect their desired results. Otherwise, search engines won’t find any reason why some information is given at one section of the site while it doesn’t have anything in common with the other section. Ultimately, such websites lose their SEO scores and fail to obtain high search engine ranking.
Titles Relevancy to the WebPage’s Content
At a more detailed level, the content relevancy should exist within different parts of a page as well. It’s not useful to have a great attracting title, while the content doesn’t support it. The title of a webpage should strongly relate to the content of the same page.
When Internet searchers look for some information in search engines, they will be taken to the result pages where every result is shown in form of title, few lines of description and the URL of the destination page. If the title and description are well in line with the same topic, but the page content disappoints the web searcher, the SEO service provider had failed!
It’s not only the human visitor that would leave the page unhappy. Search engines, on the other hand, will not find much interesting content relevancy to score the page highly. This will leave no outstandingly successful result for your SEO services.
SEO Services Should Consider Content Relevancy Everywhere
Although content is usually referred to what we read on a page, other parts of a website also contribute to the content formation. So, they should be aligned with the overall keyword strategy, as well as topic and content relevancy. This should also reflect in the following points of a website:
– Meta Keywords
– ALT Tags,
– Folder Names,
– File Names, and
This way, SEO services can bring higher probability of success for their clients’ websites as content relevancy is one of the key factors in determining if a website’s content is powerful or not.